Culture Index exists to catalog cultural institutions online, and highlight the best practices that inspire us.



Launching with a focus on museums and building from there, we are a resource for both research and discovery. Browse information about online communications, and discover ideas with examples of what’s possible for cultural institutions in the digital space.



As a community project facilitated by Base, we invite you to use and contribute to this growing resource.

Culture Index

Massachusetts Museum of Contemporary Art

MASS MoCA is one of the world’s liveliest centers for making and enjoying today’s most evocative art. With vast galleries and a stunning collection of indoor and outdoor performing arts venues, MASS MoCA is able to embrace all forms of art: music, sculpture, dance, film, painting, photography, theater, and new, boundary-crossing works of art that defy easy classification.

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Tech Specs

Tech Specs

Performance

68

Accessibility

71

Best Practices

100

SEO

75

Performance

47

Accessibility

71

Best Practices

100

SEO

77
  • Google Analytics (GA4)

    Google's analytics platform that offers advanced tracking and analysis capabilities across web and app data for enhanced user behavior insights. Read more
    used by 285 institutions
  • Facebook Pixel

    A code snippet that tracks visitor actions on your website to optimize ad targeting and measure the effectiveness of Facebook advertising campaigns.

    used by 191 institutions
  • Google Ads Conversion Tracking

    A tool that tracks and measures the actions users take after interacting with your Google Ads, helping to gauge ad effectiveness.

    used by 20 institutions
  • Bootstrap

    Bootstrap is a widely-used, open-source front-end framework for developing responsive web designs. Created by Twitter, it offers a collection of HTML, CSS, and JavaScript tools and components, making it easy to create mobile-first websites. Bootstrap is popular for its ease of use, extensive documentation, and ability to streamline web development processes.

    used by 135 institutions
  • WordPress

    WordPress is a popular, open-source content management system (CMS) that powers over 40% of websites. Initially a blogging platform, it now supports various sites with customizable themes and plugins. Known for its user-friendly interface, WordPress is used by both beginners and professionals to create and manage websites. Read more
    used by 266 institutions
  • WordPress

    WordPress is a popular, open-source content management system (CMS). Initially a blogging platform, it now supports various sites with customizable themes and plugins. WordPress is used by both beginners and professionals to create and manage websites. Read more
    used by 272 institutions
  • MySQL

    An open-source relational database management system widely used for web applications and data storage.

    used by 247 institutions
  • Google Maps

    Google Maps is a web-based service that provides detailed maps, satellite imagery, and street views of locations worldwide. It offers navigation, real-time traffic updates, and route planning for various modes of travel. Widely used for its accuracy and comprehensive features.

    used by 162 institutions
  • WP Engine

    A managed WordPress hosting service that provides optimized performance, security, and support for WordPress sites.

    used by 31 institutions
  • WP Engine

    A managed WordPress hosting service that delivers high performance, security, and reliability for WordPress sites.

    used by 33 institutions
  • RSS

    RSS (Really Simple Syndication) is a web feed format used to publish frequently updated content such as blog posts, news articles, and podcasts. It allows users to subscribe to feeds from their favorite websites and receive updates in a standardized, easy-to-read format. This helps users stay informed without needing to visit multiple websites.

    used by 155 institutions
  • Cloudflare

    A global network service that provides content delivery network (CDN), DDoS mitigation, internet security, and distributed domain name server services.

    used by 178 institutions
  • core-js

    A modular standard library for JavaScript that provides polyfills for ECMAScript features.

    used by 329 institutions
  • jQuery

    A fast, small, and feature-rich JavaScript library that simplifies HTML document traversal, event handling, and animation.

    used by 485 institutions
  • Underscore.js

    A JavaScript library that provides utility functions for common programming tasks, including manipulating arrays and objects.

    used by 42 institutions
  • Select2

    A jQuery-based replacement for select boxes that supports searching, tagging, and remote data sets.

    used by 51 institutions
  • Moment.js

    A JavaScript library for parsing, validating, manipulating, and formatting dates and times.

    used by 70 institutions
  • Hammer.js

    A JavaScript library for adding touch gestures to web applications, supporting multi-touch, and single-touch gestures.

    used by 26 institutions
  • All in One SEO Pack

    A comprehensive WordPress plugin that provides tools and features to optimize your website for search engines.

    used by 11 institutions
  • Backbone.js

    A lightweight JavaScript framework that provides structure to web applications with models, views, and collections.

    used by 24 institutions
  • Marionette.js

    A framework built on Backbone.js that provides an application architecture for managing views, regions, and more.

    used by 6 institutions
  • Shopify

    A comprehensive e-commerce platform that allows businesses to create and manage online stores with various sales and marketing tools. Read more
    used by 86 institutions
  • wpBakery

    A popular WordPress page builder plugin that provides drag-and-drop functionality for creating custom pages and posts.

    used by 16 institutions
  • ActiveCampaign

    A customer experience automation platform that combines email marketing, automation, sales automation, and CRM tools.

    used by 7 institutions