Culture Index exists to catalog cultural institutions online, and highlight the best practices that inspire us.



Launching with a focus on museums and building from there, we are a resource for both research and discovery. Browse information about online communications, and discover ideas with examples of what’s possible for cultural institutions in the digital space.



As a community project facilitated by Base, we invite you to use and contribute to this growing resource.

Culture Index

Hayward Gallery

We’re the largest arts centre in the UK and one of the nation's top visitor attractions. We seek out the world’s most exciting artists, from household names to fresh new talent, and give them space to showcase their best work. The Hayward Gallery is the world-renowned contemporary art gallery at the Southbank Centre.

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Tech Specs

Tech Specs

Performance

69

Accessibility

95

Best Practices

100

SEO

100

Performance

28

Accessibility

95

Best Practices

100

SEO

100
  • Google Analytics (GA4)

    Google's analytics platform that offers advanced tracking and analysis capabilities across web and app data for enhanced user behavior insights. Read more
    used by 285 institutions
  • TikTok Pixel

    A tracking code that allows advertisers to measure the effectiveness of their TikTok ads by monitoring user actions on their website.

    used by 33 institutions
  • Hotjar

    A behavior analytics tool that combines heatmaps, session recordings, and feedback surveys to help understand how users interact with your website.

    used by 43 institutions
  • Cloudflare

    A global network service that provides content delivery network (CDN), DDoS mitigation, internet security, and distributed domain name server services.

    used by 178 institutions
  • core-js

    A modular standard library for JavaScript that provides polyfills for ECMAScript features.

    used by 329 institutions
  • Firebase

    A platform by Google that offers backend services like real-time databases, authentication, and cloud storage for web and mobile apps.

    used by 10 institutions
  • Mautic

    An open-source marketing automation platform that allows businesses to manage email campaigns, social media, and more with powerful segmentation and personalization features.

    used by 10 institutions
  • React

    A JavaScript library for building user interfaces, maintained by Facebook, that allows developers to create reusable UI components. Read more
    used by 105 institutions
  • Shopify

    A comprehensive e-commerce platform that allows businesses to create and manage online stores with various sales and marketing tools. Read more
    used by 86 institutions