Culture Index exists to catalog cultural institutions online, and highlight the best practices that inspire us.
Launching with a focus on museums and building from there, we are a resource for both research and discovery. Browse information about online communications, and discover ideas with examples of what’s possible for cultural institutions in the digital space.
As a community project facilitated by Base, we invite you to use and contribute to this growing resource.
Mailchimp
MailChimp is a popular marketing automation platform that allows businesses to manage email marketing campaigns, engage with customers, and grow their audience. It offers a user-friendly interface with drag-and-drop email builders, enabling users to create visually appealing email campaigns without needing technical or design expertise. MailChimp also provides tools for managing mailing lists, tracking campaign performance, and automating marketing workflows.
One of MailChimp's key advantages is its automation features, which allow businesses to set up personalized email sequences, such as welcome emails, follow-ups, and abandoned cart reminders. This helps maintain consistent communication with customers and improves engagement without manual intervention.
MailChimp also offers list segmentation, allowing businesses to target specific groups based on user behavior, preferences, or demographics. This ensures that the right message reaches the right audience, improving open rates and overall campaign effectiveness.
Additionally, MailChimp is easily integrated into a headless architecture and works seamlessly with CMS platforms like Craft CMS and Sanity. This allows businesses to sync customer data and manage email campaigns directly from their content management systems, helping to drive sales and improve engagement without the need for complex custom development.