Culture Index exists to catalog cultural institutions online, and highlight the best practices that inspire us.



Launching with a focus on museums and building from there, we are a resource for both research and discovery. Browse information about online communications, and discover ideas with examples of what’s possible for cultural institutions in the digital space.



As a community project facilitated by Base, we invite you to use and contribute to this growing resource.

Culture Index

Hubspot

HubSpot is a comprehensive inbound marketing, sales, and customer service platform designed to help businesses attract visitors, convert leads, and retain customers. It provides a wide range of tools for content management, email marketing, social media management, customer relationship management (CRM), and analytics, all in one integrated system. HubSpot is popular for its user-friendly interface and automation capabilities, which allow businesses to manage marketing campaigns, track sales pipelines, and deliver personalized customer experiences without needing extensive technical expertise.

One of HubSpot's key features is its CRM, which provides a centralized hub for managing customer interactions across multiple channels, from email and social media to live chat and phone calls. This helps businesses build stronger relationships with their customers by providing a seamless, unified experience. HubSpot also excels in marketing automation, offering tools to create automated email sequences, nurture campaigns, and lead scoring to help marketers engage with potential customers more effectively.

HubSpot’s platform is particularly well-suited for small to medium-sized businesses, though it also scales for larger enterprises. With its all-in-one approach, businesses can streamline their operations by managing marketing, sales, and customer service in one place, improving efficiency and fostering growth.

Sites using HubSpot